Barry's is known for its energetic HIIT workouts and has been dubbed “The Best Workout in the World”. Since the relaunch of their website, I worked closely with their team on a number of new initiatives such as an immersive landing page to announce the launch of their app and various site and email optimizations.

Building excitement for an app launch

In anticipation of the launch of their new app, Barry’s X, I designed an immersive landing page to answer users’ burning questions and encourages them to join the app’s waitlist.

Creating flexible templates for various content needs

To empower the Barry’s Bootcamp team to quickly spin up pages and easily make edits, I created a reusable hub template. This template included modular components and a consistent UI guide to create functional pages that still packed strong brand identity.