Motherly is a lifestyle brand focused on providing content that is at the crossroads of science and wellness and products that have been thoughtfully curated and selected. While they provide informational and educational information, it is never judgemental or dogmatic. Motherly is mother-centric.

A new visual identity for the modern mother

Inspired by the humanoid form, the system blends the organic with the mechanical, contrasting vibrant colors and natural shapes with bold art direction and meticulous type. This balance heroes the tech at the center of Figure, emphasizing the complexity and innovation of the humanoid.

Something about different content types

Throughout the website are opportunities to learn more about the benefits of red light, including an interactive module that allows you to test out each mode on the Joovv.