Blue Norther is a hard seltzer from Austin, Texas founded by a father-son duo both fittingly named Austin. With Texas roots that date back to the Battle of the Alamo, the pair wanted to create a brand and website with the same bold, quirky spirit as their hometown.
The inspiration of the site came from Blue Norther’s bold attitude. To create a site with character, I combined line drawings, bright pops of color, and playful animations.
Telling the Story of Texas Heritage
One of the main goals of the site redesign was to educate potential customers about Blue Norther’s roots and origins. A page dedicated to the brand story uses an animated timeline to highlight the founders’ family history and explain how their heritage informs their brand.
Showcasing Flavor
Each of Blue Norther's flavors is inspired by local Texas fruit and they all deliver a unique refreshing taste. The “Seltzer” page provides a deep dive into the origins of each flavor.
An E-Commerce Focus
With the launch of Blue Norther’s merchandise line, it was top of mind to make sure the e-commerce experience was intuitive and easy-to-use, while still keeping the brand’s flair.
