Ribbon is a cutting-edge company that creates versatile silicone dishware designed to last. They believe that frustratingly fragile dishware is a thing of the past and their cups, dishes and bowls can be just as beautiful as they are durable. The identity and digital experience showcases the unique materiality of Ribbon and taps into the playfulness and carefree delight of these items.

Molding interactions that showcase durability

Traditional dishware carries anxiety —, the chip in a favorite mug, the noisyu clink of ceramic on ceramic, the crack that appears after one trip through a hot oven or freezer. Ribbon's silicone construction solves all of this, but claims about durability only go so far in a photograph. So I designed interactive moments that let users test the material themselves: cups can be dropped, stacked, and knocked together on-screen without a single sound of impact. Each interaction is built to add more information to why silicone is the new practical material for dishware.

Elevating an unconventional material

Most people's first association with silicone dinnerware a toddler's sippy cup or snack bowl, not something they'd want on a dinner table. The art of the website direction confronts this by highlighting Ribbon's sophisticated colorways. It also pairs with sculptural product photography and generous negative space, the palette signals restraint and intention rather than novelty. The result asks users to reconsider what they thought they knew about the material — proving that silicone can hold the same visual sophistication as stoneware or glass, without giving up the durability that makes it practical.