Recess is a sparkling beverage infused with hemp and adaptogens that calms the mind and lifts the mood. While working with the Recess in-house team, I conceptualized and executed various brand collateral and marketing campaigns that reflected Recess's idiosyncratic brand voice.
Brand Collateral Creation
With the in-house creative team at Recess, I helped to develop stickers, digital gifs and apparel. The designs were driven by themes of taking a break from the perils of daily life and finding joy in small moments.
Email Designs
I conceptualized and designed transactional emails that reengaged customers and weekly newsletters that drove brand engagement. These weekly newsletters have been covered by Digiday.
Social Media Strategy
I created social unique posts as a way to organically grow the brand and build interest.
Project Team
Creative Director
Phoung Nguyen
Designers
Adrian Brandon, Emily Bergerson, Grant Gulla, Sarah McNutt
